One of the Beaches’ staple institutions is wrapping up its 40th year by rolling out a new name and logo.
Moving forward, the Beaches Museum & History Park will be called, more simply, the Beaches Museum.
After a year-long strategic planning process, the identity of the organization rose to the top as a major strategic issue. From there, the board of directors engaged Wingard, a Jacksonville-based marketing and advertising firm, for the rebranding project. Interviews with key stake holders and focus group meetings guided the process that resulted in the new name and logo. The organization will be known as the Beaches Museum with a new logo and tag line that were selected by the board.
“The logo is modern, fun and really captured what we were going for,” Executive Director Chris Hoffman said. “The shell as the 'a' works on so many levels — it's a shell, it's an @, some people see a wave and the fact that it is yellow ties so nicely back to the Flagler yellow as seen all across our campus.”
The Beaches Museum said it will take several months to roll out the new branding, but the community can expect to see new signage, website, letterhead and more. Future plans include merchandise in the museum's gift shop.
For more information about the mission, programs and events of the Beaches Museum, visit www.beachesmuseum.org, call (904) 241-5657 or visit the museum. Museum admission is free thanks to the generous donation of Maxwell and Edna Dickinson.
