Bluebird Hardwater launches new flavors, expands to West Coast

Bluebird Hardwater, the industry disruptor and trailblazer behind the first-ever canned alcoholic water, has announced its latest innovation with the introduction of flavored varieties made with real juice. This launch marks a significant milestone for the brand, its first product extension since inception, and entrance to the West Coast with an expansion into Southern California. 

“We're incredibly excited to introduce this new future of Bluebird Hardwater,” said Will Blum, CEO and co-founder of Bluebird Hardwater. “This launch is a result of listening to our community and understanding their preferences through extensive research. Our goal is to offer canned alcoholic water that is a simple and clean drinking experience for any occasion.”

Bluebird Hardwater is in a category of its own, breaking the mold in the crowded beverage industry with the first-ever canned alcoholic water. This innovative creation fills a massive gap, offering a cleaner, more refreshing drinking experience that’s unlike anything else out there.

There are no carbonation, sweeteners or preservatives. At 88 calories per 12-ounce serving, the new lime, cranberry and pineapple flavors are made up of real fruit, and premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4.5%.

Introducing the new flavor options: 

• Vodka Water + Lime – Made with vodka, purified water and a squeeze of lime juice.

• Vodka Water + Cranberry – Made with vodka, purified water and real fruit. 

• Tequila Water + Lime – Made with a premium Blanco tequila made from agave, purified water and a dash of lime juice.

• Tequila Water + Pineapple – Made with a premium Blanco tequila made from agave, purified water and real fruit.

In a strategic move to provide canned alcoholic water to more consumers, Bluebird Hardwater will expand to the West Coast, debuting in Southern California through Stone Distributing Co. The new flavor varieties will be available for purchase at local Ralphs and Total Wine locations. This expansion brings Bluebird Hardwater to four states: California, Florida, New York and Tennessee, with plans for nationwide distribution by the end of 2024.

“Ralphs and Total Wine are ideal retailers for our launch into the California market,” said Blum. “We look forward to introducing Bluebird Hardwater to consumers in Southern California and share our passion for quality and clean drinking.”

For more information, go to bluebirdhardwater.com.

Bluebird Hardwater is based in Jacksonville Beach.